Fenton: 4GEE Remaster

Client EE · Launched NOV 2012

Thanks to the launch of EE's 4G network, YouTube clips can be enjoyed on the go in super high quality. So when we realised that Fenton, the UK's favourite viral, was about to celebrate its one-year anniversary we decided to demonstrate how EE could now make the viewing experience even better. We paid homage to the original with a remastered version that took the unruly dog's deer chasing antics to the next level. We completely re-shot the clip to take advantage of the epic high-def quality, adding a few thousand surprises to the story in the process.

Fenton promo image 1

The Mission

Get people excited about watching video on the UK's first 4G network, EE.

Fenton promo image 2

How We Did It

After casting our Fenton, and our perfect Fenton owner, an Emmy award-winning wildlife director and his team spent 3 weeks in 3 locations filming over 2,000 live animals. A further 14,026 animals were then added in CGI.

Fenton promo image 3

Success

The most viewed UK advertising YouTube video of 2012 with over 4 million views and 18,000 shares in just six weeks - an amazing accomplishment given that it only launched on November 12th. We also saw much higher messaging comprehension compared to TV averages (a 13% increase for our key message: stream video superfast with less buffering on 4G).